Campaign creative that’s easy on the eyes.
We look out for your business, brand and audiences, bringing ideas and outputs that actually work. From AR and QR to TVCs, UGC and Shopper, get ready to drive action, awareness and spend. What you see: an independent production house. What you get: a full-service creative studio.
Hairhouse
Christmas
VIDEO, PHOTOGRAPHY
Meet The Wishlist, Hairhouse’s 2026 Christmas campaign and a hero moment in our seasonal storytelling. Shot on location at the iconic The StandardX Melbourne, the campaign delivers a polished blend of cinematic motion, expressive stills and contemporary beauty direction.
T2
Infused With Every Type of Brilliant
Creative, Animation, Illustration, Video
T2’s Christmas campaign has officially launched, bursting to life in a vibrant world of colour, creativity and festive energy crafted by the HSLR team. From an immersive, orange-hued studio environment to a fully animated universe of holiday delight, the campaign blends practical production with bold motion design to create a playful, standout seasonal story. Now live across retail, digital and BVOD, Infused With Every Type of Brilliant delivers a joyful, high-impact rollout for T2’s biggest moment of the year.
Petaluma
Delight is Knowing
creative, video, photography, CGI, 3D, design
HSLR partnered with Vinarchy to launch Petaluma’s new global brand platform, Delight is Knowing. The premium winery’s first major campaign in over four years. Rooted in Petaluma’s philosophy of precision, provenance and quietly confident taste, the platform celebrates those who appreciate the details in wine, food and the world around them. HSLR delivered the campaign end-to-end. From initial concept and creative development through to full production and post, before rolling it out across BVOD, OOH, YouTube, POS, digital and social. Shot in the Adelaide Hills, the campaign brings a vibrant, modern warmth to the brand through a luminous, joy-filled creative world. Designed to flex across global markets and every channel through broadcast, digital, in-store and experiential - Delight is Knowing invites both loyal drinkers and new audiences into Petaluma’s universe of curiosity, craftsmanship and considered flavour.
Hairhouse
House of Gloss
CGI, 3D
House of Gloss for Hairhouse spotlights the brand’s signature gloss range through a vibrant world. Leveraging 3D animation and CGI, we crafted a dynamic visual environment designed to hero product, texture and brand storytelling. The campaign extended across all digital channels, in-store POS, print, and large-format digital screens, delivering a cohesive and high-impact rollout.
Hairhouse
Powerhouse
VIDEO, PHOTOGRAPHY, POS, DIGITAL ADS
Bold looks. Big energy. Powered by Hairhouse.
For this year’s electrical campaign, Power House, we partnered with the Hairhouse in-house creative team to craft a high-impact, party-style spot that brings the brand’s styling tools into the spotlight.
Fronted by the dynamic Zoe Creed, the campaign blends glam visuals with fast-paced energy—showcasing Hairhouse’s electrical range in a way that’s vibrant, confident, and unmistakably fun.
Shot and produced by the HSLR crew, the campaign is now live nationwide—lighting up screens in-store and online.
Vinarchy Wines
Pairs Well With
VIDEO, PHOTOGRAPHY, DIGITAL ADS
Cozy. Intimate. Honest. Pairs Well With celebrates the small Winter moments that matter most—shared at home, with your favourite bottle of red. We developed six unique themes, each captured through rich video and stills, designed to evoke the comfort and calm of the season. These were brought to life with a layered brand campaign design that ran across digital channels and point-of-sale, delivering warmth and consistency wherever the audience engaged. HSLR provided an end-to-end service—from concept and creative direction to production and post—ensuring a seamless rollout nationwide.
San Churro
POP, BITE, BOUNCE! DONUT POPS
OOH print, photography, RETAIL, DIGITAL VIDEO ADS, SOCIALS
How to make donut balls the biggest thing this winter? That was the challenge! This larger-than-life campaign was so fun to create. We designed a world of energetic fun for this product launch with a studio shoot that fused different elements of photography and video with a clever design execution. This 360 campaign was rolled out across print, in-store activation, and meta advertising.
BlueAnt
Life, Amplified
OOH PRINT, PHOTOGRAPHY, DIGITAL VIDEO ADS
Content Hustlers’ Life, Amplified campaign for BlueAnt has audiences hearing colours and seeing sounds. BlueAnt approached the Hustlers to create a campaign that visually represented the experience of playing the X5i Party speaker. The result was a vibrant display of colour, movement and sound!
Croser
Pop. Pour. Spritz.
VIDEO, PHOTOGRAPHY, OOH PRINT, ROBOT, DIGITAL VIDEO AD
Refreshment meets robotics in our Croser Orange Spritz campaign for Accolade Wines. Pairing innovative robot-arm technology with immersive compositions, we captured a multichannel campaign that serves the essence of summer’s next signature drink. This project delivered a launch video and a range of 20+ stills that were utilised across out-of-home, social, digital and retail executions.
Casa Domani
Masterbrand Relaunch
OOH PRINT, photography, DIGITAL VIDEO ADS
This campaign, which is now live across YouTube, Meta and digital platforms, coincided with a new Casa Domani product range in retail stores and a comprehensive website redesign. Our task was to produce the campaign both for the master brand and for content to be used across the season on all social media platforms. By souring the right location and producing a plan with multiple teams, our crew of 18 hustlers and 10 talent were able to complete the campaign across two days and cover the entire season’s content.
Maxwell & Williams
THE LITTLE THINGS
OOH PRINT, PHOTOGRAPHY, Videography, TVC
Maxwell & Williams set out to relaunch their brand, celebrating the different moments their audience enjoys their product. With our creative partners at The DoCo, we produced a campaign that was shot across multiple locations with talent that represented each "little moment". This project delivered a launch video and a range of 20+ stills that were utilised across out-of-home, social, digital and retail executions.
Hairhouse
ELECTRICALS SALE
OOH PRINT, PHOTOGRAPHY, TVC, SOCIALS
Hairhouse came to the Hustlers with one mission, to create a chic and electrifying campaign for their sale event. We designed a studio concept that encompassed a classic sale look with a contemporary spin that was executed across OOH, TVC and social roll outs.