HSLR partnered with Vinarchy to launch Petaluma’s new global brand platform, Delight is Knowing. The premium winery’s first major campaign in over four years. Rooted in Petaluma’s philosophy of precision, provenance and quietly confident taste, the platform celebrates those who appreciate the details in wine, food and the world around them. HSLR delivered the campaign end-to-end. From initial concept and creative development through to full production and post, before rolling it out across BVOD, OOH, YouTube, POS, digital and social. Shot in the Adelaide Hills, the campaign brings a vibrant, modern warmth to the brand through a luminous, joy-filled creative world. Designed to flex across global markets and every channel through broadcast, digital, in-store and experiential - Delight is Knowing invites both loyal drinkers and new audiences into Petaluma’s universe of curiosity, craftsmanship and considered flavour.