E-Commerce
Packaging
Socials
Master Brand
E-Commerce
Our e-commerce production for Maxwell & Williams has been both high-volume and detail-focused, with 2,817 individual products captured to date. This includes a wide range of SKUs, from single items to complex multi-product arrangements, all shot with precision and consistency. We’ve delivered multiple angles for each product to meet the demands of online retail, ensuring every item is represented clearly and attractively
Production:
• Captured 2,817 products
• 1-3 angles per SKU
Rollout:
• Packaging
• Online Store
Packaging
Packaging is a key touchpoint for Maxwell & Williams, and we’ve worked closely with the team to make sure every detail is considered. So far, we’ve captured 487 front-of-pack images and 109 back-of-pack images, working across multiple ranges while keeping the look and feel consistent.
From styling and set design to recipe development, we’ve made sure each shot feels true to the brand and works seamlessly across the full packaging suite.
With tight turnarounds and fast-moving deadlines, we’ve delivered press-ready assets that not only look great on shelf but meet the practical needs of the packaging process.
Production:
• Captured 487 Front of Pack Images
• Captured 109 Back of Pack images
Rollout:
• Packaging
Social
Alongside packaging and eComm, we’ve created a broad range of content for social and B2B. From scroll-stopping lifestyle shots to clean, clear product imagery, we’ve delivered assets that flex across channels and campaigns.
We’ve mixed studio-based lifestyle setups with on-location shoots to keep the content feeling fresh, real, and relevant to the season.
Whether it’s a recipe moment for Instagram or a suite of images for a trade catalogue, everything is crafted with the same attention to detail and brand consistency.
Production:
• 1 Hero Video
• Using the Robot Arm
• Multiple Cutdowns
Rollout:
• Store Screen
• Social
Master-brand
Maxwell & Williams set out to launch a multi faceted campaign that needed to stretch across a year of content across all platforms.
We produced a campaign that was shot across multiple locations with talent that represented each "little moment".
This project delivered a launch video and a range of stills that were utilised across out-of-home, social, digital and retail executions. These were re-edited across the year to suit different strategic outputs.
Production:
• 4 Hero Video's Captured
• 10 Hero Stills Captured
Rollout:
• Store Screen
• Social
• POS Activations
