What do you get when you combine two iconic brands? A pretty iconic campaign! The Hustlers were tasked with finding the right balance between being true to the classic brand, Pancake Parlour and the modern-day favourite, Pistachio Papi. The result was a studio shoot, designed with a slick old parlour feel but, of course, in pistachio green! The creative execution was used across all print, in-store and online activations.