A sassy, spicy campaign for Cupio that taps into attitude, confidence and a little main-character energy. Meet the girl gang: six bold personas, each representing a Cupio SKU and its own unmistakable era. Spicy, fruity or polished, the campaign invites everyone to find their era. Rolled out across digital, POS and OOH, Which era are you? turns every sip into a statement, and every bottle into a personality.