Communicado x KIND Collective
A New Kind of Beauty
To mark The KIND Collective’s highly anticipated launch into Woolworths, we created A New Kind of Beauty — a brand awareness campaign designed to introduce the brand to a national audience.
Working alongside Communicado, HSLR delivered end-to-end creative, from concept and production through to finished campaign assets. The result was a cohesive national rollout across in-store and digital platforms, ensuring strong presence at launch.