CDB Group

Nutribullet

We’ve blended, blitzed and built a long-standing partnership with Nutribullet from social shoots to live activations, always keeping it high-energy and platform-ready.

To celebrate Nutribullet’s 10 years in Australia, we helped bring the party to life with a live event, fresh content, and all the bells and smoothies.

Oh, and that time we teamed up with F1 driver Lando Norris? Just your average day creating cool, high-performance content with one of the fastest blenders (and humans) in the game.

Socials

Events

Media

Socials

Over multiple shoot days, we created a full suite of owned assets from crisp stills to punchy videos designed to fuel their digital and campaign needs. Each shot was built with intention: from recipe styling to set design, we leaned into the lifestyle and wellness cues the brand is known for.

Whether it was product close-ups, smoothie pours, or hero talent moments, we crafted versatile content that now lives across social, digital, and retail platforms. It’s the kind of work that looks clean, feels fresh, and does the heavy lifting when it comes to telling the Nutribullet story.

Production:

• 40 Videos
• 100 Stills

Rollout:

• Socials
• Digital Retail Channels

Event Activation

How do you celebrate 10 years of an iconic kitchen staple? You throw a party that blends the brand right into the good times.

Guests stepped into the celebration through a larger-than-life Nutribullet blender lush with cascading fruit, greenery, and papaya tones straight into a full sensory takeover. From a Cheers to 10 Years cocktail bar to the big McLaren reveal, the space moved with the night.

We lit it up with a 4.5m LED wall, bold stage build, and vibrant content that turned the event into a living, breathing brand moment. Then we turned the volume way up with DJ Matty Charles on the decks and Sammy on drums, bringing the kind of set that makes your shoes stick to the floor (in the best way).

Bold, bright, and buzzing - just how we like it.

Production:

• Event Management
• Entertainment
• Influencer Content



Rollout:

• Event Screens
• Live Entertainment
• Organic Social Posting
• 3.9M Social Impressions

Partnership Collaboration Launch

As a result of media attendance, coverage of the event, brand messaging and the new collaboration launch we took the opportunity to engage further with media post event. This landed additional opportunities like this colab with Lando Norris and F1.

Production:

• Press release and media outreach
• PR management

Rollout:

• TV Broadcast interviews
• 35 Placements

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